Got the PPC performance issue blues? This infographic provides an overview of how to run a root cause analysis on your SEM program. It also touches on two other types of audits you need when assessing and solving PPC performance issues.
While auditing poor performance isn’t anyone’s dream job, it’s simply a requirement for SEM managers. Regular audits are a healthy part of program maintenance. It can really make a big difference if you catch issues early and address them correctly.
Sometimes an issue is truly from a “root cause” like:
- business changes
- landing page issues
- competition in the market
- culturally irrelevant keywords
However, often you’ll find more holistic drops that are better explained by dimensions or segments that need adjustments with bid modifiers. Beyond that, sometimes your entire optimization strategy is built on incomplete data or metrics, or just missing a key step in the customer journey that could drive value.
Addressing PPC performance issues isn’t fun, but this infographic helps you look into a few key elements. However, you can learn even more about all of these topics in our new eBook: Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy.
To download this infographic on solving PPC performance issues, click here. The full eBook is also available, digging into all aspects of the infographic. Alternatively, if you’d like to talk to our team about how to improve performance on some dimensions, or get more out of the metrics you’re optimizing towards–get in touch here.