A handy 15-point checklist to help you navigate this difficult marketing environment and ensure your digital campaigns drive success.
PPC bid optimization solution providers are an extension to your team. Do not let your vendor's customer support ruin your campaign performance.
ProfitMax is a powerful goal to bid toward in PPC because of its business impact. Every keyword drives maximum profit or it doesn’t enter the bidding war.
Here’s a not-so-secret secret: Your data about past promotions and seasonality is the ultimate secret weapon to future campaign success.
Discover if your current bidding technology is preventing the full use of your data to drive peak performance.
This Forrester report helps you understand the metrics that your team should focus on and how to measure your efforts with these performance-driven indicators.
Use this checklist to score your PPC program and understand the best geo-targeting strategy for your paid search and SEM campaigns.
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