A 15-point Checklist for Launching Your Digital Marketing Campaigns in the New Normal
A handy 15-point checklist to help you navigate this difficult marketing environment and ensure your digital campaigns drive success.
Is Poor Customer Support Undermining Your PPC Success?
PPC bid optimization solution providers are an extension to your team. Do not let your vendor's customer support ruin your campaign performance.
Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization?
ProfitMax is a powerful goal to bid toward in PPC because of its business impact. Every keyword drives maximum profit or it doesn’t enter the bidding war.
Having Trouble Optimizing Your Promotional and Seasonal PPC Performance?
Here’s a not-so-secret secret: Your data about past promotions and seasonality is the ultimate secret weapon to future campaign success.
Are Data Issues Preventing You From Achieving Peak SEM Performance?
Discover if your current bidding technology is preventing the full use of your data to drive peak performance.
Marketers: Stop Using Vanity Metrics To Value Your Marketing
This Forrester report helps you understand the metrics that your team should focus on and how to measure your efforts with these performance-driven indicators.