Resources

infographics

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The New Performance Marketing Agency Model

We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.

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Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns

In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.

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Learn how to Optimize PPC with Big Data and Machine Learning

This infographic walks through how to optimize PPC results and drive PPC performance using Big Data, Machine Learning, and Human Experience.

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Uncovering and Solving PPC Performance Issues

Learn to run a root cause analysis on your SEM program, plus two other types of audits you’ll want when assessing and solving PPC performance troubles.

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What Is Portfolio Bidding?

This infographic breaks down portfolio bidding, which looks at shared data across a group to make decisions that benefit the whole portfolio, rather than any individual keyword within.

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American Advertising: From ‘Mad Men’ to Silicon Valley

American advertising has come a long way since Mad Men, but the biggest change is that Madison Avenue may be making a shift right to Silicon Valley.