Thriving travel service lifts revenue & ROAS with next-gen ad platform

Thriving travel service lifts revenue & ROAS with next-gen ad platform

Lift total revenue 11%

Increase ROAS by 12%

Create multi-language custom metrics

This rapidly growing travel service lets savvy vacation shoppers search for the absolute best deals on the best hotels in more than 100,000 destinations worldwide. Used by more than 100 million customers each year, the company offers its services in dozens of languages and supports payments in more than 100 currencies – serving a truly diverse community of travelers from all four corners of the Earth.

The global hotel industry drives more than $400 billion in yearly revenue as customers increasingly take their travel searches online in search of the ideal pricing on hotel rooms that meet their specific needs. This strongly growing vertical is projected to expand to, if not exceed, $500 billion in yearly revenue in 2018, and shows no signs of slowing down.

Could a predictive advertising management platform offer better performance?

So it should come as no surprise that this ambitious travel leader would, as part of its never-ending pursuit of growth, make the choice to seek a better solution for its digital advertising. The company’s goal was to maintain efficiency while significantly increasing its volume and ultimately, its revenue. The company was already using a specific software tool for paid search, but this incumbent solution simply didn’t offer the benefits of more-granular bidding that goes deeper than traditional portfolio-based strategy, nor was it able to quickly generate the custom metrics and reporting that its international teams needed. In addition, to continue its strong growth in so many territories by exploring and testing new offers, the company needed individualized customer support from a responsive, on-call customer success team – another crucial piece of the puzzle missing from its incumbent solution.

The company decided it could do better, and its quest for improved performance led it to QuanticMind, whose predictive advertising management platform offered potential gains from its powerful, next-generation software. Unlike any other platform in the industry, QuanticMind’s unlimited in-memory processing, unlimited distributed-cloud storage and completely unique combination of granular data science and machine learning have been proven to provide better efficiency and return on investment for a variety of businesses with different goals. The solution to the company’s challenge seemed to be QuanticMind’s flagship performance advertising product, QuanticMind Search. But would it provide the increased revenue that the company needed to continue to grow?

Putting a predictive advertising management platform through its paces

This travel leader agreed to begin putting QuanticMind Search through its paces, setting an exceptionally high bar: It sought to lift revenue in at least 15 of its 20 territories served.

It quickly began to see substantial jumps in performance, particularly in key territories such as the UK, Saudi Arabia and Taiwan. These improvements came about as a result of QuanticMind’s highly granular, data-driven approach to optimizing campaigns down to the individual keyword level – a functionality that no other software solution has.

The platform’s data science-based approach calculates algorithms that intelligently predict optimal bid levels for each individual keyword in a campaign, and nimbly automates the management of each individual keyword at scale, even for campaigns with millions of keywords.

Proof of concept: Lifting both revenue & ROAS simultaneously

By switching to QuanticMind, the company not only saw a lift of 11% in revenue, but it also saw a significant increase in efficiency with a lift of 12% in ROAS in just 8 weeks with the help of QuanticMind’s highly responsive customer success team, which remained on call to advise the company on the best strategy to maximize its revenues in each of its key markets.

The company also found increased utility and efficiency from the platform’s highly flexible reporting dashboards, which are not only available in multiple languages to accommodate the company’s international team, but also provide enough flexibility and speed to create customized reports intraday – generating million-line reports in moments.

After observing these gains, this leading travel firm knew it had found the right partner to help it continue its story of future growth.

These significant performance improvements weren’t just proof of concept for QuanticMind Search; they were also proof of concept for the power of the company’s mission to help customers from anywhere travel to anywhere, regardless of language, currency or distance.

The company has since gone on to see continued gains in advertising performance by discovering – and profiting from – even more of the platform’s functionality.