As a digital marketer using Google Shopping, you need to increase margins, drive profits and launch new products. But you also know errors can be costly, from improperly-surfaced ads to getting banned by Google(!).
Watch this webinar replay and explore the four most important pillars of Google Shopping, and how you can master them with specific best practices to use in your e-commerce campaigns every day. You’ll never again have to worry about another feed error or account issue that wastes your spend. You’ll also learn about sophisticated tools like Custom Labels, which open up an entirely new world for both testing and for profit potential – and even let you hack Google metrics!
During this webinar, you’ll learn:
- The state of Google Shopping today: what’s new & what has changed
- The four pillars of Google Shopping: feed, bidding, accounts, custom labels
- How to use Custom Labels to quantum-leap the specificity of campaign testing
- How to hack Google to incorporate Cost of Goods Sold (COGS) into your Shopping campaign
Featured Speakers:
Evan James, Product Marketing
Eric Iwashita, Solutions Engineer
