Think about auditing your PPC performance in a more strategic way.
There are plenty of basic, ten-step articles to audit your PPC performance or do program checks. However, if you’re ready for a more strategic, advanced look at PPC auditing, we invite you to download our eBook for search engine marketers.
Search engine marketing always offers new opportunities for businesses to reach target audiences and business goals. Google Ads constantly develops new ways for marketers to reach buyers with greater personalization and precision. In addition, the performance of your Google Ads campaigns can fluctuate based on a wide range of factors. As a result, advertisers need to work even harder to optimize their PPC performance if they want to stay ahead of the competition and take full advantage of what the platform has to offer.
If you’re running a sophisticated program, you already know the basics. As a result, we had a Senior Data Analyst in the QuanticMind Customer Success team write this eBook with a goal of highlighting some of the trouble areas—common or otherwise—with the very large accounts managed by the QuanticMind team.
What’s included in the PPC Auditing eBook?
This eBook digs into PPC auditing topics like:
- How to run a Root Cause Analysis for performance issues by campaign
- Understanding how poorly performing dimensions may have a broader impact on your program
- Analyzing your optimization strategy and assessing if it is driving the best decisions
- Optimizing CPC bids with complex / hybrid metrics
- Preventative ways to avoid poor performance through automation
If you’re spending tens of thousands or millions of dollars on Paid Search every month, you deal with complexity on a regular basis. This eBook teaches you how to troubleshoot and evaluate poor performance causes, despite huge campaign size.
Download our PPC Auditing eBook today and see if the ideas resonate with your efforts. (We especially love the chapter on assessing your optimization strategy!)