Saumil Pandey presents Smarter Advertising: Empower Your SEM Team With Machine Learning at Etail East 2019
We know that there is big marketing investment in data being made in hopes of making better decisions. However, teams are spending time gathering and integrating data, but obtaining actionable insights is difficult. In fact, despite multitudes of data, a lot of marketers are making decisions on gut feeling rather than data!
The QuanticMind platform unifies the three main data streams:
- publisher data (Facebook, Google, Bing, etc.)
- business data (CRM, etc.)
- contextual data (demographics, seasonality, weather, device, etc.)
The platform processes this data with Machine Learning to produce ideal advertising bids without compromising revenue.
Learn why and how QuanticMind can help achieve SEM revenue optimization with Machine Learning.