Working with QuanticMind, Rosetta Stone was able to:
Lift YoY Revenue 42%
Decrease CPA 50%
Increase conversions 50%
Increase margin 50%
For 20+ years, Rosetta Stone has been a recognized leader in tech-based learning in 150+ countries in the $100 billion e-learning space.
Rosetta Stone had previously managed performance marketing using proprietary in-house tools, and had also previously used and abandoned a software solution lacking speed, performance, and customer service.
Results
The company found QuanticMind Search, a next-gen predictive advertising management solution with a unique combination of granular data science and machine learning.
In just 8 weeks, it saw a strong performance lift with QuanticMind’s data-driven platform, who’s intelligent automation optimizes campaigns to the SKU and keyworld level to generate the absolute maximum conversions at the most economical spend.
For example, the tough competition in non-brand keywords for learning Spanish. QuanticMind Search intelligently made minor adjustments to slightly change position while still averaging 1-2. This massively decreased CPC more than 25%, ultimately cutting CPA in half, growing year-over-year conversions and margins by more than half.
Rosetta Stone applies these considerable gains to it’s mission to help learners from all walks of life expand their horizons. Already a household name globally, the company’s increased success fuels its continued growth overseas, particularly in Europe, the Middle East, and Asia.
