We know it’s a challenging time to be a marketing leader. But, then again, when hasn’t it been? The current ecosystem does seem particularly hazardous, though, with the proliferation of advertising technologies and targeting options presenting difficult dilemmas—just which aspects of marketing should be handled by your team? Which should be delegated to automation? Which should be outsourced? How can you make balanced decisions to outpace your competitors?
Our newly-released eBook—Performance Marketing Playbook for CMOs—guides you towards answering these questions. Backed by critical research from Gartner, we dive into the impact of walled gardens, offer some tips on how to effectively evaluate your MarTech stack, discuss the sheer importance of data and artificial intelligence, and assess the value of agency support. That, and a whole lot more.
Download today to explore our observations and empower your team with actionable strategies to get at the forefront of industry disruptions.