Data science is the secret weapon marketers are using to perfect their PPC campaigns.
Unlock the power of data science in your PPC advertising campaigns with big data. Data science leverages the myriad of data to maximize your keyword-based profits, pull in the most conversions at exact levels tailored to your budget, and much more.
Join us and our VP of Data Science and VP of Marketing for a top-level discussion that covers the basics of data science in paid search, as well as practical business examples of how you can use it to predict and optimize current and future campaign performance.
In this webinar we cover:
- How to maximize profits for each individual keyword in your campaigns
- How to maximize conversions in your campaigns at any budget level
- The changing face of data science and its relevance to PPC and SEM
