This infographic explains how to optimize PPC results and drive better performance using a combination of Big Data, Machine Learning, and Human Experience. The goal: extract the best possible results by using forward-thinking strategies and technology.
Thanks to the modern data environment of the internet, customer journeys are more intricate. This makes a “Conversion” in Google Ads worth less. However, leveraging your own ability to track revenue is so much more meaningful, because your data tells a better story. You just need to capture it, unify it, and process it.
With technological advances in scalability and infrastructure, the application of machine learning is the no-brainer approach. Processing all of that data shows you what is really converting lower down the funnel.
But machines, automation, and computers can’t do it all alone – not without human involvement! A relationship between the elements is necessary.
Learn more about the relationship between data, automation options, and your role in the process in our new eBook: The Path to Great PPC: Merging Big Data, Machine Learning, and Human Experience.
To download this infographic, click here. Alternatively, to request a demo with QuanticMind and discuss the ways we drive improved SEM performance through big data and machine learning, get in touch here.