Ready to achieve PPC success? Embrace audience targeting strategies to ensure your brand is in the right place, at the right time, with the right message.
Competition online is fierce and understanding your desired market and tailoring your messaging is essential to engaging and persuading consumers. Yet, many companies throw themselves into marketing campaigns without the faintest idea about the demographic make-up of their target audience. While it may be tempting to dive into a campaign and construct creative content, it’s vitally important that you first consider who you’re building it for.
How you define your audience inevitably comes from your data. Regardless of company size, marketers have embraced the importance of collecting statistical information and leveraging it to meet business goals. The problem facing marketers of today, though, is the sheer quantity of data. How do you generate meaningful insights from all the noise?
Thankfully, this data explosion prompted the invention of technologies and strategies to manage all of this data effectively. One of the most powerful tactics is dedicated audience targeting based on user behavior. There are currently eight major audience types advertisers can use to target and drive peak performance. Yet, due to their large number, few marketing managers understand how to use all of them to their full potential.
To download this infographic on how to improve the reach of your campaigns, click here. The full eBook is also available, offering a more thorough analysis of how you can leverage the power of audience targeting to drive better business outcomes and truly move the needle in your favor. Alternatively, if you’d like to talk to our team about how to solve paid advertising problems at deeper levels of granularity, get in touch.