How Granular Data Makes SEM Succeed Before Campaigns Even Start
Learn how a data science-based approach replaces traditional search engine marketing strategies such as portfolio-based bidding against set profit margins or at a set CPA level for conversions. Get acquainted with keyword profit max and keyword conversion max. These strategies massively improve paid search campaigns by completely eliminating waste and wringing out the absolute maximum profits and conversions.
Read the eBook for insights on how:
- portfolio-based bidding for profit margins and CPA conversions wastes SEM spend
- keyword profit max wrings out the absolute maximum profit from campaigns by managing to individual keyword levels
- keyword conversion max wrings out the absolute maximum conversions from campaigns by also optimizing at the individual keyword level