Performance marketing has experienced considerable change as emerging technologies powered by artificial intelligence have pushed the boundaries of how brands market their services. The sheer amount of data about prospects that is available to organizations requires digital advertising teams tackle the mammoth task of tapping into the data; if they ignore it, digital marketers run the risk of losing market share to their competitors.
But how do you leverage all of this data to stand out from your competition?
Our 18 page, in-depth ebook explains how to strategically leverage Socio-Demographic & Audience Targeting for your digital marketing programs to meet your business goals. Reach the right type of customer while getting the most out of your marketing dollars by learning more about:
- Ways to Use Marketing Audiences
- Challenges of Utilizing Audience Data
- Data-Science Powered Marketing Solutions
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