Google Shopping is a huge business—the majority of retailers now spend more on Product Listing Ads (PLAs) for Google Shopping than they do on text ads.
Learn to master this complex and competitive space with our comprehensive eBook, which includes a full overview of Google Shopping to date, along with specific, proven strategies for every important aspect of Shopping. This includes:
- Feed optimization
- Account structure
- Bid management
- Custom Labels
The eBook also includes a full guide to diagnosing your campaigns day-to-day and a browsable strategy and tactics archive.
Read the eBook today and become an expert on Google Shopping!