Data Science Meets SEM: Leveraging Socio-Demographic and Audience Data for Marketing

In this webinar, QuanticMind’s Senior Director of Data Science, Marc Hawley, explains how Data Science works together with SEM. He guides you through:

  • Availability of user attributes like location, device type, audience, etc. and how to combine them with external data sources (eg. US Census Bureau) to enhance SEM performance
  • How to enhance Paid Search advertising by targeting Re-marketing and Audience groups, Locations, and Device types
  • How marketers can leverage machine learning models and click level data to maximize paid search ROI

This webinar contains a healthy mix of technical how-to, and explains the business context that will help you with optimizing your own marketing efforts.