In this webinar, Marc guides you through:
- Availability of user attributes like location, device type, audience, etc. and how it could be combined with external data sources (eg. US Census Bureau) to enhance SEM performance
- How to enhance Paid Search advertising by targeting Re-marketing and Audience groups, Locations and Device types
- How marketers can leverage machine learning models and click level data to maximize returns from their paid search investment by spending more wisely
Get a healthy mix of some of the technical “how”, merged with the business context that can help you see a path toward optimization in your own marketing efforts.