Data Science Meets SEM: Leveraging Socio-Demographic and Audience Data for Marketing

In this webinar, Marc guides you through:

  • Availability of user attributes like location, device type, audience, etc. and how it could be combined with external data sources (eg. US Census Bureau) to enhance SEM performance
  • How to enhance Paid Search advertising by targeting Re-marketing and Audience groups, Locations and Device types
  • How marketers can leverage machine learning models and click level data to maximize returns from their paid search investment by spending more wisely

Get a healthy mix of some of the technical “how”, merged with the business context that can help you see a path toward optimization in your own marketing efforts.