Bespoke bid optimization solutions empowering travel marketers to reach paid search paradise
The world of travel has evolved considerably over the past decade. Where once budding travelers would walk into a local brick and mortar travel agency and plan their vacation in one sitting, people today do all their research and booking online over an extended period of time. As a result, marketers in the industry are faced with a series of constant pressures: intense competition, a battle with razor-thin margins, and a perpetual need to stay relevant. What’s needed, then, is a solution that can accurately map the path to revenue and engage audiences with the right message at precisely the right moment.