AI-powered keyword-level bidding that enables retail marketers to achieve optimum performance
The acceleration of technological progress over the last two decades has vastly heightened the complexity of modern paths to purchase. Just 15 years ago, the average consumer typically used two touch-points to make a buying decision and only 7% regularly exceeded four. Today’s shoppers are comparatively generating significantly more touch-points before purchase with over 20% surpassing five. The challenge facing retail marketers, then, is reaching and engaging audiences with exactly the right message at precisely the right moment, allowing consumers to connect with their offerings in a more organic way than ever before.
This is where QuanticMind can help.