Backed by scalable cloud infrastructure and a powerful data unification platform, our proprietary, best-in-class bid management solutions afford retailers an enhanced capacity to observe, collect, and store huge clusters of big data across different publishers.We then expose this data via seamless reporting to meticulously segment consumer behavior, identify new advertising opportunities, and pinpoint high-value micro-moments according to specific business goals. Armed with these insights, marketers are empowered with a transparent path to conversion and equipped with the essential tools required to win each individual battle for revenue.
Scalable analytics infrastructure that consolidates and stores all publisher, business, and inventory data, whether online or offline.
Custom integrations with any data source to ensure retail marketers are centralizing all pertinent spend, revenue, and conversion data.
Machine learning models that precisely calculate lifetime value to drive more efficient campaigns and stronger business performance.
Automatic inventory management that safeguards against bidding on ads when select products are unavailable.
Maximize the return on every paid click with exclusive, groundbreaking keyword-level bid optimization strategies.
Create and implement tailor-made hybrid metrics to balance specific areas of the conversion funnel.
Comprehensive, intuitive reporting and interactive dashboards that make campaign performance easily accessible and digestible.
White-glove customer service and easy access to SEM experts who can help deliver winning digital acquisition programs.
In the world of retail, SEM campaign strategies don’t stay the same from quarter to quarter, month to month, or even week to week. Like the weather and tide schedules, the paid search landscape changes with the seasons.
Those who have lived through numerous Black Fridays – and other seasonal and promotional campaigns – will know that gearing up for them can be labor-intensive. After all, they aren’t just fun, one-time initiatives, but an integral part of annual strategies. So, what’s critical for easing campaign strategy hardship, freeing up bandwidth, and ultimately achieving success?
In this report, we explore these themes and offer some actionable solutions that can ensure promotional calendars are armed and ready to take ROI to the next level.
Read how QuanticMind empowered fashion retailer Hot Topic with advanced data science technologies to increase ROAS by 12% and save time for strategic growth.
Online retailer Pet Circle had a long-standing goal of growing its PPC program with LTV optimization. Here’s how QuanticMind’s bespoke bidding solutions made it happen.
The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. We dissect how advertising platforms can help address them.
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