Location: Brazil, Colombia, Chile, and Argentina
With over 30 million keywords to manage for over 100,000 product groups, Dafiti needed a way to optimize and automate keyword bidding to drive more conversions, and save time and money.
Major Latin American e-retailer Dafiti was spending over US$1 million per month on advertising across four countries. Their SEM team managed over 30 million keywords through a script-based process, which left out some key automatic functionality.
Enter QuanticMind Search. With Search and automated bidding, the Dafiti SEM team can react quickly to the market and bid whenever necessary. In one quarter, Dafiti cut spending by 28 percent on non-revenue-producing keywords on Google Shopping.
With QuanticMind, Dafiti saves time, which now affords their 10-person SEM team to search for new ways to improve the SEM experience.