The QuanticMind Blog’s Top 5 Performance Marketing Topics of 2020

Wow, what a crazy year 2020 has been for search engine marketing! Online transactions increased by 26.7% in October compared to January 2020 (Statista). And, for the first time in 2020, digital ads accounted for more than 50% of U.S. advertising expenditures (WSJ).

For eCommerce superstar Amazon, demand kept ad sales strong amid COVID-19, even as digital advertiser competitors Google and Facebook suffered slowdowns (Quartz).

So, closer to home, what was the scoop around QuanticMind in 2020? According to some fancy analytics, our blog readers (you!) were interested most in these 5 topics:

1. Marketing Dashboards

We’re really excited about the wins and ROI gains our customers are seeing by adopting custom, automated dashboards into their daily marketing activities. Some of them are saving fifteen hours a week now that they aren’t doing manual reporting!

What is a marketing intelligence platform and how might it change your day? Here are the must-reads:

2. Paid Search Optimization

PPC and Display were huge this year, to no one’s surprise, as online traffic and purchasing soared during the COVID-19 pandemic. Logically, optimizing paid search campaigns was also extremely important to digital marketers. Here are some of your favorite paid search optimization articles:

3. Artificial Intelligence and AI Bidding Technology

Hot on the heels of paid search optimization is the idea of automating that optimization. We have just a few things to say on the subject of the use of machine learning and artificial intelligence in search engine marketing:

4. Travel

The travel industry took a hard hit this year thanks to COVID-19. It was high on search engine marketers’ minds when it came to strategy and recovery. Here are the must-reads:

5. Google

Google recorded their first ever decline in ad revenue in 2020 (Quartz). However, that doesn’t change their behemoth status and impact on the paid advertising landscape. Here are the things you should check out about advertising with Google:

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