Customer Engagement | 7 mins
How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.
Digital & Performance Marketing | 6 mins
How will that sofa look in your home? You can measure, check the color and hope for the best–or you can use an augmented reality app to see it in your space.
Shopping and Ecommerce | 7 mins
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
Customer Engagement | 4 mins
The changing customer journey may be one of the most disruptive trends in digital. How can machine learning help you take advantage?
SEM & PPC | 4 mins
How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your advertising
SEM & PPC | 3 mins
We made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry.
SEM & PPC | 21 mins
Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more.
Shopping and Ecommerce | 3 mins
While Google Shopping represents a powerful new opportunity for retailers, it’s impossible to succeed without conquering its biggest challenge: data.
Shopping and Ecommerce | 6 mins
How can your online retail operation take advantage of one of the fastest-growing channels in e-commerce marketing to directly grow your profit margins?
Shopping and Ecommerce | < 1 min
Shoppers have even higher expectations around finding exactly what they want in their moments of need, from the magic device they keep in their pockets.
Shopping and Ecommerce | 2 mins
Google Shopping is a challenging space with tons of upside. What are the most important tactics and best practices to master this e-commerce segment?
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