May 15, 2018
How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever
As a marketer, if you were to envision the ideal customer journey — the online experiences and interactions that a potential customer could have with…
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April 13, 2018
Augmented Reality: The New Revolution in Digital Advertising
How will that sofa look in your living room? You could just measure it, check the color and hope for the best – or you…
November 27, 2017
How to Drive Stronger Google Shopping Performance with PLA Query Segmentation
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
November 21, 2017
The Customer Journey Is Changing. Is Machine Learning the Answer?
The changing customer journey may be one of the most disruptive trends in digital. How can machine learning help you take advantage of this crucial…
November 17, 2017
SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know
How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising…
October 30, 2017
Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East
To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City…