SEM & PPC | 7 mins
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…
Marketing TechnologySEM & PPC | 8 mins
Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to…
AI & Machine Learning in SEM | 5 mins
One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence…
SEM & PPC | 10 mins
Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically…
Social Media Marketing | 6 mins
Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve…
Digital & Performance Marketing | 3 mins
In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance Let’s face it, these days,…
Digital & Performance Marketing | 6 mins
We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.
AI & Machine Learning in SEM | 4 mins
The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now…
Digital & Performance Marketing | 8 mins
As we near the end of another incredible year, we take a look back on our top 10 favorite blogs of 2018 that take deep dives into PPC industry trends.
SEM & PPC | 8 mins
For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.
SEM & PPC | 4 mins
Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.