AI & Machine Learning in SEMCentro | 9 mins
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
CentroSEM & PPC | < 1 min
What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.
CentroSEM & PPC | 4 mins
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
CentroDigital & Performance Marketing | 4 mins
Download this eBook to learn the SEM optimization techniques that marketers can take advantage of to drive more revenue and significant time savings.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.