AI & Machine Learning in SEM | 9 mins
It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine…
SEM & PPC | < 1 min
This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across…
SEM & PPC | 4 mins
In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are…
Digital & Performance Marketing | 4 mins
Download this eBook to learn the SEM optimization techniques that marketers can take advantage of to drive more revenue and significant time savings.
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