Blog
CentroSEM & PPC | 9 mins
Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!
SEM & PPC | 3 mins
Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales.
Customer Engagement | 7 mins
How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.
Digital & Performance Marketing | 6 mins
As with any new change, we can't draw any conclusions yet about Net Neutrality. Experts predict some negatives, and certainly some will be accurate.
CentroSEM & PPC | 5 mins
Every business that engages in digital advertising wants to create engaging PPC landing pages that will connect deeply with customers and drive conversions.
SEM & PPC | 4 mins
PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Go beyond researching keywords!
The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and PLAs, and more.
CentroSEM & PPC | 2 mins
Why is paid search call tracking important? With the rise of mobile, click-to-call commerce potentially drives more than $1 trillion.
SEM & PPC | < 1 min
Learn how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story.
SEM & PPC | 10 mins
Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
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