AI & Machine Learning in SEM | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
SEM & PPC | 4 mins
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
Digital & Performance Marketing | 8 mins
We delve into how to try hybrid conversions, how to check them, and how to revise them so that you can start placing your SEM spend for more money.
AI & Machine Learning in SEM | 7 mins
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
SEM & PPC | 5 mins
Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
SEM & PPC | 7 mins
We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.
We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.
Digital & Performance Marketing | 4 mins
Download this eBook to learn the SEM optimization techniques that marketers can take advantage of to drive more revenue and significant time savings.
SEM & PPC | 8 mins
Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.
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