June 25, 2019
Uncovering and Solving PPC Performance Issues [An Infographic]
This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll…
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May 20, 2019
Search Engine Marketing and Optimization
As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long…
April 23, 2019
Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel
Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles…
March 6, 2019
How Landing Page Design Impacts PPC Efficiency
It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to…
March 5, 2019
Driving “Profit Maximization” in your PPC Bid Optimization Strategy
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…
February 12, 2019
Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions
Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.