Blog
SEM & PPC | 4 mins
When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.
SEM & PPC | 2 mins
This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll…
As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long…
Digital & Performance Marketing | 6 mins
Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles…
It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to…
Digital & Performance MarketingSEM & PPC | 3 mins
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…
SEM & PPC | 6 mins
Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.
SEM & PPC | 7 mins
It’s critical to calculate your maximum CPC—and to get it right. Ensure you're getting the biggest bang for your buck with this handy guide.
AI & Machine Learning in SEM | 7 mins
AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms…
Customer Engagement | 8 mins
It might seem like advertising and customer experience are two diametrically opposed concepts — and truth be told, when marketers evaluate customer experience, they rarely…
Digital & Performance Marketing | 8 mins
Ever wonder how Google Maps can enhance your digital advertising strategy? We give you everything you need to know to harness a wealth of Google Maps' geo-location features, and myriad of benefits, that you add it to your digital advertising toolkit to supercharge conversions and ROI.
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