Tag

PPC

Friend or Frenemy: the Synergy Between SEO and PPC

SEM & PPC | 4 mins

Friend or Frenemy: the Synergy Between SEO and PPC

Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

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Uncovering and Solving PPC Performance Issues [An Infographic]

SEM & PPC | 2 mins

Uncovering and Solving PPC Performance Issues [An Infographic]

Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

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Search Engine Marketing and Optimization

SEM & PPC | 4 mins

Search Engine Marketing and Optimization

Search Engine Marketing and Optimization

We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.

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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

Digital & Performance Marketing | 6 mins

Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

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How Landing Page Design Impacts PPC Efficiency

Digital & Performance Marketing | 5 mins

How Landing Page Design Impacts PPC Efficiency

How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

Digital & Performance MarketingSEM & PPC | 3 mins

Driving “Profit Maximization” in your PPC Bid Optimization Strategy

Driving “Profit Maximization” in your PPC Bid Optimization Strategy

When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

SEM & PPC | 6 mins

Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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How to Calculate CPC: A Guide for Digital Advertisers

SEM & PPC | 6 mins

How to Calculate CPC: A Guide for Digital Advertisers

How to Calculate CPC: A Guide for Digital Advertisers

It’s imperative to know how to calculate CPC - and to get it right. Ensure you're getting the biggest bang for your buck with this handy guide.

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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

AI & Machine Learning in SEM | 6 mins

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.

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How to Optimize Digital Advertising to Improve the Customer Experience

Customer Engagement | 7 mins

How to Optimize Digital Advertising to Improve the Customer Experience

How to Optimize Digital Advertising to Improve the Customer Experience

Digital advertising and good customer experience aren't mutually exclusive. Here are 5 key initiatives for advertisers to embrace customer experience.

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