SEM & PPC | 7 mins
Social media platforms like Facebook, Instagram, and LinkedIn rely on audience data almost exclusively to help businesses target their aids, but it’s equally relevant for…
Digital & Performance Marketing | 7 mins
In SEM, past performance data alone does not tell us everything we need to know about future performance. Even the smartest machine-learning algorithms backed by…
AI & Machine Learning in SEM | < 1 min
This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human…
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
Marketing Technology | 4 mins
A company’s PPC performance can be evaluated by many different factors. E-commerce sites evaluate performance by revenue or profit; service companies evaluate the performance of…
AI & Machine Learning in SEM | 9 mins
It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine…
SEM & PPC | 8 mins
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
SEM & PPC | 6 mins
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.
Strong PPC performance is essential.This easy-to-follow guide identifies the root causes and gets your PPC performance back up to speed.
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