Blog
CentroSEM & PPC | 7 mins
Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.
CentroDigital & Performance Marketing | 7 mins
In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity. We break it down.
AI & Machine Learning in SEMCentro | < 1 min
In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
Marketing Technology | 4 mins
We discuss the myriad ways thorough data integrations can empower search advertisers to drive effective and efficient PPC performance.
AI & Machine Learning in SEMCentro | 9 mins
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
CentroSEM & PPC | 8 mins
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
CentroSEM & PPC | 6 mins
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.
Strong PPC performance is essential.This easy-to-follow guide identifies the root causes and gets your PPC performance back up to speed.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
Learn more
![Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2019/08/blog-path-to-great-ppc-info-23.png)
