SEM & PPC | 6 mins
Given the modern data environment, improving your PPC results will increasingly rely on processing quality data. Going from good to great PPC performance involves collecting…
SEM & PPC | 8 mins
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
SEM & PPC | 7 mins
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
AI & Machine Learning in SEM | 9 mins
Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in…
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic back to your business.
AI & Machine Learning in SEM | 7 mins
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
SEM & PPC | 4 mins
As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long…
Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM…
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
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