CentroSEM & PPC | 11 mins
Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.
CentroSEM & PPC | 8 mins
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
CentroSEM & PPC | 6 mins
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
Our Digital Marketing Manager Shannon Dwyer outlines four tips on how to increase SEM spend without taking a hit in performance numbers.
Shopping & Ecommerce | 4 mins
Hot Topic found it difficult to scale their paid search program due to the constraints of bidding manually. Learn how intelligent bid optimization helped!
CentroDigital & Performance Marketing | 9 mins
Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.
CentroSEM & PPC | 3 mins
Are your campaigns suffering from advertising fraud? Read on to learn the terrifying tactics fraudsters use to murder your advertising campaigns.
CentroSEM & PPC | 9 mins
As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.
Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.
SEM & PPC | 3 mins
1-800-Dentist struggled with wasted marketing spend and unfilled appointments. With our predictive SEM solution, they quickly maximized conversion
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.