SEM & PPC | 5 mins
Search and SEM are so synonymous with Google that it even permeates the language we use. Instead of searching for something, we ‘Google’ it, and…
AI & Machine Learning in SEM | 5 mins
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
SEM & PPC | 6 mins
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
Digital & Performance Marketing | 8 mins
Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their…
SEM & PPC | 4 mins
In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated…
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
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