SEM & PPC | 5 mins
Implementing a Bing-specific strategy is becoming increasingly important to the success of PPC programs. Here, we offer some handy tips to help you do so.
AI & Machine Learning in SEM | 5 mins
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
SEM & PPC | 6 mins
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
Digital & Performance Marketing | 8 mins
Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.
SEM & PPC | 4 mins
Take a look at how modern PPC bidding platforms prevent data issues by employing multiple anomaly detection functionalities.
This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.
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