SEM & PPC | 6 mins
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with great precision.
SEM & PPC | 5 mins
Implementing a Bing-specific strategy is becoming increasingly important to the success of PPC programs. Here, we offer some handy tips to help you do so.
Digital & Performance Marketing | 7 mins
In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity. We break it down.
Shopping and Ecommerce | 4 mins
Online retailer Pet Circle had a long-standing goal of scaling their PPC program with LTV optimization. Here's how QuanticMind made it happen.
AI & Machine Learning in SEM | 3 mins
Summer 2019 Product Release: we empower performance marketers with new granular paid search optimization functionalities while offering unique visibility.
AI & Machine Learning in SEM | 5 mins
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
Digital & Performance Marketing | 5 mins
Tips and advice about how to fine-tune your target ROAS to ensure your paid search program is running at maximum efficiency.
AI & Machine Learning in SEM | 9 mins
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
SEM & PPC | 2 mins
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
SEM & PPC | 8 mins
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
Digital & Performance Marketing | 8 mins
We delve into how to try hybrid conversions, how to check them, and how to revise them so that you can start placing your SEM spend for more money.
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