Digital & Performance Marketing | 4 mins
As 2019 draws to a close, we take a look back and round-up the most popular blog posts written by our Customer Success Team this year.
AI & Machine Learning in SEMCentro | 6 mins
As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.
AI & Machine Learning in SEMCentro | 7 mins
Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.
AI & Machine Learning in SEMCentro | 5 mins
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
NLP is a branch of data science that turns text into structured data to obtain actionable insights. Learn how NLP works and the ways it benefits PPC.
AI & Machine Learning in SEM | 4 mins
Enterprise bid management solutions are complex, expensive and offer time-saving automation. But what are bid management tools' potential effects?
Centro’s comprehensive digital software, Basis, further expands through continued technology investments.