AI & Machine Learning in SEM | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Marketing Technology | 4 mins
A company’s PPC performance can be evaluated by many different factors. E-commerce sites evaluate performance by revenue or profit; service companies evaluate the performance of…
SEM & PPC | 8 mins
Manual PPC bidding versus automated PPC bidding. It’s not really an age-old question, but there are certainly plenty of people on both sides of the…
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