Blog
Digital & Performance Marketing | 4 mins
With a new year just around the corner, we invite you to take a trip down memory lane with us and revisit our 5 most popular eBooks of 2019.
AI & Machine Learning in SEMCentro | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
AI & Machine Learning in SEMCentro | 4 mins
Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.
Digital & Performance Marketing | 6 mins
Tracking Google Ads conversions is great for measuring the value of PPC campaigns, but it has limitations helping marketers achieve their goals. Here's why.
AI & Machine Learning in SEMCentro | < 1 min
In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
AI & Machine Learning in SEMCentro | 8 mins
Of all the technologies marketers can invest in today, an automated search advertising platform should be at the top of the list. Here's why.
In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.
Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.
AI & Machine Learning in SEMCentro | 6 mins
In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.
AI & Machine Learning in SEM | 4 mins
Machine learning for marketers is a hot topic these days, so we’ve compiled a list of our favorite machine learning-themed posts.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
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