Digital & Performance Marketing | 3 mins
We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.
SEM & PPC | 2 mins
In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.
AI & Machine Learning in SEM | < 1 min
In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
SEM & PPC | < 1 min
What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.
American advertising has come a long way since Mad Men, but the biggest change is that “Madison Avenue” may be making a shift right to Silicon Valley.
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