Blog
AI & Machine Learning in SEMCentro | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
CentroDigital & Performance Marketing | 6 mins
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
SEM & PPC | 7 mins
We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.
SEM & PPC | 3 mins
Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales.
Customer Engagement | 7 mins
How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.
CentroDigital & Performance Marketing | 9 mins
The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.
CentroCustomer Engagement | 4 mins
A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See.
AI & Machine Learning in SEMCentro | 11 mins
Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.
Digital & Performance Marketing | 2 mins
The world of online travel agencies (OTA) is already highly competitive, but OTA marketing strategy, in particular, is a challenging business.
AI & Machine Learning in SEM | 4 mins
Enterprise bid management solutions are complex, expensive and offer time-saving automation. But what are bid management tools' potential effects?
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
Learn more
![How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]](https://quanticmind.com/wp-content/uploads/2019/09/BLOG-AudienceData-840x400.png)
![How to Increase PPC Sales by 150% [Case Study]](https://quanticmind.com/wp-content/uploads/2018/05/how-to-increase-ppc-sales-by-150-case-study-1.jpg)
![Data-Driven Attribution and SEM [ebook]](https://quanticmind.com/wp-content/uploads/2018/04/data-driven-attribution-and-sem-ebook-1.jpg)
