Blog
AI & Machine Learning in SEM | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Digital & Performance Marketing | 6 mins
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
SEM & PPC | 7 mins
Take a deep dive into the flawed measures of success in SEM and learn why marketers should pay attention to a revenue-per-click advertising model.
SEM & PPC | 3 mins
Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales.
Customer Engagement | 7 mins
How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.
Digital & Performance Marketing | 9 mins
The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.
Customer Engagement | 4 mins
A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See.
AI & Machine Learning in SEM | 11 mins
Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.
Digital & Performance Marketing | 2 mins
The world of online travel agencies (OTA) is already highly competitive, but OTA marketing strategy, in particular, is a challenging business.
Enterprise bid management solutions are complex, expensive and offer time-saving automation. But what are bid management tools' potential effects?
SEM & PPC | < 1 min
Learn how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story.
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