October 17, 2019
The Art of Data Science and How it Can Empower More Effective SEM
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
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September 19, 2019
How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…
May 23, 2019
Think Beyond PPC, Invest in Revenue-Per-Click Advertising
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…
May 17, 2018
How to Increase PPC Sales by 150% [Case Study]
Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales. No…
May 15, 2018
How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever
As a marketer, if you were to envision the ideal customer journey — the online experiences and interactions that a potential customer could have with…
May 3, 2018
The Ultimate Guide to GDPR for Advertising
The customer journey is changing quickly, and it’s not all because of technology. Big data and the necessary legal regulations that follow have a huge…