Tag

Data Science

The Art of Data Science and How it Can Empower More Effective SEM

AI & Machine Learning in SEMCentro | 5 mins

The Art of Data Science and How it Can Empower More Effective SEM

The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

CentroDigital & Performance Marketing | 6 mins

How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

SEM & PPC | 7 mins

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.

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How to Increase PPC Sales by 150% [Case Study]

SEM & PPC | 3 mins

How to Increase PPC Sales by 150% [Case Study]

How to Increase PPC Sales by 150% [Case Study]

Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales.

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How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever

Customer Engagement | 7 mins

How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever

How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever

How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.

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The Ultimate Guide to GDPR for Advertising

CentroDigital & Performance Marketing | 9 mins

The Ultimate Guide to GDPR for Advertising

The Ultimate Guide to GDPR for Advertising

The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.

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Data-Driven Attribution and SEM [ebook]

CentroCustomer Engagement | 4 mins

Data-Driven Attribution and SEM [ebook]

Data-Driven Attribution and SEM [ebook]

A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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What Is Machine Learning?

AI & Machine Learning in SEMCentro | 11 mins

What Is Machine Learning?

What Is Machine Learning?

Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.

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The OTA Marketing Strategy that Lifts profits 200% While Cutting Costs 20%

Digital & Performance Marketing | 2 mins

The OTA Marketing Strategy that Lifts profits 200% While Cutting Costs 20%

The OTA Marketing Strategy that Lifts profits 200% While Cutting Costs 20%

The world of online travel agencies (OTA) is already highly competitive, but OTA marketing strategy, in particular, is a challenging business.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

AI & Machine Learning in SEM | 4 mins

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

Enterprise bid management solutions are complex, expensive and offer time-saving automation. But what are bid management tools' potential effects?

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