SEM & PPC | 10 mins
Need some help with your PPC optimization strategy? Don’t worry: click for a free, easy framework and checklist to ensure your PPC strategy is effective.
AI & Machine Learning in SEM | 3 mins
As many businesses can attest, marketing often seems like an unsolvable puzzle. Learn how to break through a marketing plateau with machine learning.
Shopping and Ecommerce | 12 mins
Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.
SEM & PPC | 4 mins
One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.
Customer Engagement | 5 mins
What exactly does a successful campaign engagement strategy look like? This question is tough to answer because the concept is a moving target.
SEM & PPC | 3 mins
The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and PLAs, and more.
Shopping and Ecommerce | 7 mins
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
Digital & Performance Marketing | < 1 min
Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now.
SEM & PPC | 5 mins
Which AdWords attribution model is right for your business…and is choosing the right model the most important piece of the puzzle?
Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics.
Shopping and Ecommerce | 2 mins
Google Shopping is a challenging space with tons of upside. What are the most important tactics and best practices to master this e-commerce segment?
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