Tag

Campaign Structure

5 Simple Steps to Develop an Effective PPC Campaign Strategy

CentroSEM & PPC | 10 mins

5 Simple Steps to Develop an Effective PPC Campaign Strategy

5 Simple Steps to Develop an Effective PPC Campaign Strategy

Need some help with your PPC optimization strategy? Don’t worry: click for a free, easy framework and checklist to ensure your PPC strategy is effective.

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How to Break Through a Marketing Plateau with Machine Learning [Case Study]

AI & Machine Learning in SEM | 3 mins

How to Break Through a Marketing Plateau with Machine Learning [Case Study]

How to Break Through a Marketing Plateau with Machine Learning [Case Study]

As many businesses can attest, marketing often seems like an unsolvable puzzle. Learn how to break through a marketing plateau with machine learning.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

Shopping & Ecommerce | 12 mins

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

CentroSEM & PPC | 4 mins

How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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The Challenge of Campaign Engagement in a Fragmented Yet Hyper-Connected World

Customer Engagement | 5 mins

The Challenge of Campaign Engagement in a Fragmented Yet Hyper-Connected World

The Challenge of Campaign Engagement in a Fragmented Yet Hyper-Connected World

What exactly does a successful campaign engagement strategy look like? This question is tough to answer because the concept is a moving target.

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The Biggest Paid Search Trends of 2017 – Year in Review

SEM & PPC | 3 mins

The Biggest Paid Search Trends of 2017 – Year in Review

The Biggest Paid Search Trends of 2017 – Year in Review

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and PLAs, and more.

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How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

Shopping & Ecommerce | 7 mins

How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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Travel Marketing Trends 2017 – Online Travel Trends for Today & Tomorrow

Digital & Performance Marketing | < 1 min

Travel Marketing Trends 2017 – Online Travel Trends for Today & Tomorrow

Travel Marketing Trends 2017 – Online Travel Trends for Today & Tomorrow

Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now.

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AdWords Attribution for Paid Search – Which AdWords Attribution is Right for You?

SEM & PPC | 5 mins

AdWords Attribution for Paid Search – Which AdWords Attribution is Right for You?

AdWords Attribution for Paid Search – Which AdWords Attribution is Right for You?

Which AdWords attribution model is right for your business…and is choosing the right model the most important piece of the puzzle?

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SMX East 2017 Day 3 – Attribution, Video and Analytics

SEM & PPC | 10 mins

SMX East 2017 Day 3 – Attribution, Video and Analytics

SMX East 2017 Day 3 – Attribution, Video and Analytics

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics.

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