CentroSEM & PPC | 10 mins
Need some help with your PPC optimization strategy? Don’t worry: click for a free, easy framework and checklist to ensure your PPC strategy is effective.
Having trouble beating your competitors' sites in search results? Learn what SEM strategies they use with this playbook for crushing your competitors!
Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.
Digital & Performance Marketing | 5 mins
Need to improve your marketing performance? Read this blog post which summarizes key highlights from our marketing performance on-demand webinar.
AI & Machine Learning in SEM | 3 mins
As many businesses can attest, marketing often seems like an unsolvable puzzle. Learn how to break through a marketing plateau with machine learning.
Shopping & Ecommerce | 12 mins
Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.
A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.
CentroSEM & PPC | 4 mins
One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.
Customer Engagement | 5 mins
What exactly does a successful campaign engagement strategy look like? This question is tough to answer because the concept is a moving target.
Digital & Performance Marketing | 2 mins
The world of online travel agencies (OTA) is already highly competitive, but OTA marketing strategy, in particular, is a challenging business.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.