Blog
AI & Machine Learning in SEM | 3 mins
As many businesses can attest, marketing often seems like an unsolvable puzzle. Learn how to break through a marketing plateau with machine learning.
Shopping & Ecommerce | 12 mins
Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.
CentroSEM & PPC | 10 mins
A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.
Customer Engagement | 7 mins
How does AI and machine learning impact the customer journey? Look at technology and tactics that marketers are deploying today to win and retain customers.
CentroSEM & PPC | 4 mins
One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.
CentroCustomer Engagement | 4 mins
A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See.
Digital & Performance Marketing | 3 mins
Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so.
AI & Machine Learning in SEM | 4 mins
Enterprise bid management solutions are complex, expensive and offer time-saving automation. But what are bid management tools' potential effects?
Shopping & Ecommerce | 7 mins
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
SEM & PPC | 5 mins
What does the 2x AdWords budget change mean for SEM professionals? How can you survive the change and adapt your digital marketing strategies to it?
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
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![How to Break Through a Marketing Plateau with Machine Learning [Case Study]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/how-to-break-through-a-marketing-plateau-with-machine-learning-case-study-1.jpg)
![Data-Driven Attribution and SEM [ebook]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/data-driven-attribution-and-sem-ebook-1.jpg)
