Blog » Audiences
SEM & PPC | 6 mins
Let's review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search.
Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices.
AI & Machine Learning in SEM | 6 mins
Learn how performance advertising is about more than just managing bids, and it's also about smarter algorithms, faster optimization and platforms.
AI & Machine Learning in SEM | 7 mins
The key to navigating challenges is understanding where marketing is headed. Here are five strategic trends that provide insight on what lies ahead.
SEM & PPC | 4 mins
#SMX Advanced 2016 gave rise to some great discussions. 1600 of the smartest minds in SEO and SEM shared case studies, unveiled new tech and more.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.