AI & Machine Learning in SEM | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Digital & Performance Marketing | 6 mins
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
AI & Machine Learning in SEM | 7 mins
Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.
AI & Machine Learning in SEM | 8 mins
Of all the technologies marketers can invest in today, an automated search advertising platform should be at the top of the list. Here's why.
AI & Machine Learning in SEM | 4 mins
In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.
We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.
Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.
AI & Machine Learning in SEM | 6 mins
In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.
SEM & PPC | 5 mins
Want to know what hot SEM trends and technologies will take your PPC efforts to new heights? We've outlined 6 SEM trends to watch in 2019.
How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.
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