Blog
CentroSEM & PPC | 4 mins
With Google Ads displaying false error messages more and more frequently, our Search Account Manager, Shannon Dwyer dissects why all is not as it seems.
Google's new mobile search look is shifting the familiar green indicators to black. Learn about the update, new look and feel, and the expected impacts.
CentroSEM & PPC | 8 mins
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
CentroMarketing Technology | 9 mins
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
CentroShopping & Ecommerce | 8 mins
Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.
CentroSEM & PPC | 3 mins
When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.
CentroSEM & PPC | 10 mins
Need some help with your PPC optimization strategy? Don’t worry: click for a free, easy framework and checklist to ensure your PPC strategy is effective.
You rely on Google Ads to target audiences and lift ROI. But how can you tell if you're wasting money?
We outline the benefits -- and potential drawbacks -- of Google's expansion to exact match keywords for your PPC program.
CentroSEM & PPC | 9 mins
Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently. Google AdWords (Now called Google Ads) and…
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
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