< 1 min read November 1, 2017 Andrew Park SEM for Travel: Using Leading-Edge Technology to Lift PerformanceSEM for travel is a highly competitive space. See how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story.SEM for travel isn’t an easy business. Like many other search engine marketing arenas, it’s limited by seasonality and highly competitive. Moreso, competition isn’t limited to local competitors, as national and international travel outlets are competing for your customers’ business.SEM for travel is also challenging due to increasing fragmentation. While there are still some that use traditional travel agencies to manually plan their vacations, many travelers already search for multiple services flights, hotels, car rental and event tickets a la carte. Travellers are also increasingly turning to online travel agencies and metasearch engines to compare packages and pricing.So how can paid search professionals who work for major travel outlets ensure their offerings are found and driving as many qualified travel leads as possible? By using new technological solutions that incorporate data science and machine learning – whose exceptional level of granularity and powerful automation ensure that SEM for travel captures every possible opportunity.Learn more about what these advanced solutions can do for you in our full customer success story covering SEM for travel.