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November 20, 2019
8 Strategies to Optimize Holiday PPC campaigns
Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.
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November 15, 2019
The New Performance Marketing Agency Model [An Infographic]
We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.
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November 13, 2019
Leveraging Paid Search Insights to Optimize Other Advertising Channels
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.
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November 12, 2019
How to Get the Most Out of Facebook Marketing in 2020
In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.
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November 7, 2019
Smart Bidding: The Pros and Cons of Using Google Automated Bidding
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
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