Featured Content
Most Recent
June 18, 2019
The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy
Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC…
READ MORE
June 14, 2019
How to Use Long Tail Keywords to Boost PPC Search Traffic
There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience…
READ MORE
June 10, 2019
Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel
In Part 1 of this series, we harped on the importance of measuring value by a metric that accurately represents it. “Each and every keyword…
READ MORE
June 6, 2019
Making Big Data Actionable for Paid Search Optimization
It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine…
READ MORE
May 30, 2019
What Is Portfolio Bidding? [An Infographic]
This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across…
READ MORE