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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Scout: The Future of TikTok, AI Data Privacy Solutions, and More

The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.

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Blog Posts

Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

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The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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4 Examples of Winning Digital Out-of-Home Ads

These digital out-of-home ads caught our eye. Learn why they stood out and how advertisers can use DOOH to connect with audiences everywhere.

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4 Key Digital Video Marketing Metrics and When to Use Them

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

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Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!

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