The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
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A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.
Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.
These digital out-of-home ads caught our eye. Learn why they stood out and how advertisers can use DOOH to connect with audiences everywhere.
We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.
Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.
Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.
Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!