QuanticMind Blog

Your one-stop resource for all the latest performance marketing trends and innovations

Top Takeaways from the Top Minds in Marketing: Recap of the Argyle CMO Forum

Customer Engagement | 4 mins

Top Takeaways from the Top Minds in Marketing: Recap of the Argyle CMO Forum

Top Takeaways from the Top Minds in Marketing: Recap of the Argyle CMO Forum

For all of you who couldn’t make it, here’s a quick recap of some of the most talked about topics from Argyle CMO Forum.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

AI & Machine Learning in SEM | 4 mins

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

As QuanticMind looks to move in on Marin Software's territory, which platform is right for you? Columnist Travis Wright explains.

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SEM & PPC | 2 mins

Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

Without automated bidding, your company is leaving money on the table and is losing business to competitors who are using a bid automation platform.

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SEM & PPC | 2 mins

SEM is not a Random Walk

SEM is not a Random Walk

We spoke with a client who was asking questions about our predictive learning algorithm - specifically how the system bids on keywords with little data.

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QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

SEM & PPC | < 1 min

QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind attended the Direct Marketing Association's &Then conference in Boston in October. Learn more about the event and keynote speakers here.

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Paid search strategy: It’s all about dealing with scarcity

SEM & PPC | 2 mins

Paid search strategy: It’s all about dealing with scarcity

Paid search strategy: It’s all about dealing with scarcity

For paid search strategy, it’s a fact: long-tail marketing is not for everyone. Chaitanya Chandrasekar explains why this is the case.

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PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

SEM & PPC | 3 mins

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Learn about the importance of long tail keyword research.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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Real-Time Bidding Algorithm: Why automated bidding makes sense

AI & Machine Learning in SEM | 3 mins

Real-Time Bidding Algorithm: Why automated bidding makes sense

Real-Time Bidding Algorithm: Why automated bidding makes sense

Using a real-time bidding algorithm and automation makes your search marketing campaigns more successful. Learn more!

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