Your one-stop resource for all the latest performance marketing trends and innovations
SEM & PPC | 2 mins
SMX East 2016 will have three days of content on some of the most important and timely topics in search engine marketing today.
SEM & PPC | 4 mins
You use many strategies in your day-to-day advertising campaigns…but what about geo targeting SEM?
Use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and more.
Digital & Performance Marketing | 2 mins
You don’t need a slow, last-generation platform holding back your SEM strategies. These 3 telltale signs mean it’s time to bid your platform farewell.
One of the most important search engine marketing strategies is choosing the right keywords. Are you using these important SEM tools properly?
AI & Machine Learning in SEM | 3 mins
What if your paid search could go beyond ROI and focus on profit? Get every bit of revenue out of your next campaign with this advanced SEM tactic.
AI & Machine Learning in SEM | 2 mins
What if you could see the performance of your SEM campaigns in advance? Read about how the power of data science predicts the future of marketing campaign management.
Are intuition and guesswork among your SEM tools for paid search? Find out why data-driven ad solutions may be right for you.
#SMX Advanced 2016 gave rise to some great discussions. 1600 of the smartest minds in SEO and SEM shared case studies, unveiled new tech and more.
SEM & PPC | < 1 min
When it comes to learning the latest SEM tactics, tips, and techniques, you can’t beat the upcoming SMX Advanced conference.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.