QuanticMind Blog

Your one-stop resource for all the latest performance marketing trends and innovations

Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Digital & Performance Marketing | 3 mins

Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Our Co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

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Breaking Down the Barriers to Scaling Personalization in Advertising

SEM & PPC | 4 mins

Breaking Down the Barriers to Scaling Personalization in Advertising

Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers. The realities of personalization, though, are not so simple. Here's why.

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Why Businesses Must Track All Customer Interactions

Customer Engagement | 4 mins

Why Businesses Must Track All Customer Interactions

Why Businesses Must Track All Customer Interactions

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

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Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

Marketing Technology | 5 mins

Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

Digital & Performance Marketing | 5 mins

How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.

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6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Digital & Performance Marketing | 6 mins

6 Strategies to Help Your Marketing Program Recover Post-COVID-19

6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.

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4 Guidelines for Selecting a Digital Marketing Agency

Digital & Performance Marketing | 4 mins

4 Guidelines for Selecting a Digital Marketing Agency

4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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Why Performance Marketers Should Increase Focus on Behavioral Data

Digital & Performance Marketing | 5 mins

Why Performance Marketers Should Increase Focus on Behavioral Data

Why Performance Marketers Should Increase Focus on Behavioral Data

From helping deliver personalized marketing experiences to improving customer retention, we take a look at the value of leveraging behavioral data.

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Google Shopping Shifts to Organic + Paid Hybrid Model

Shopping & Ecommerce | 4 mins

Google Shopping Shifts to Organic + Paid Hybrid Model

Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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Digital Marketing Agency vs. Performance Marketing Agency: Who You Need and Why

Digital & Performance Marketing | 2 mins

Digital Marketing Agency vs. Performance Marketing Agency: Who You Need and Why

Digital Marketing Agency vs. Performance Marketing Agency: Who You Need and Why

What is a digital marketing agency vs. a performance marketing agency, how do the two differ and why would you choose one over the other? We have answers!

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