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August 26, 2019
SEM Travel Trends that Marketers Can’t Ignore
The travel industry has evolved considerably over the past decade, driven principally by the digitalization of travel services and a growing worldwide travel trend. The…
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August 23, 2019
Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence
It’s a looming fear in various industries that artificial intelligence will one day take over jobs, making human input obsolete. It’s true that search advertising…
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August 20, 2019
eTail East 2019 – Transform SEARCH Summit Recap, Speaker’s Insights, and Take-Aways
First of all, what a great collection of smart and change-oriented eCommerce and digital marketing leaders. eTail Boston calls itself “The Event For eCommerce &…
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August 14, 2019
Drive Efficiency by Creating a Bing-Specific Strategy
Search and SEM are so synonymous with Google that it even permeates the language we use. Instead of searching for something, we ‘Google’ it, and…
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August 9, 2019
Bidding to Capacity for Lead Generation Businesses
In SEM, past performance data alone does not tell us everything we need to know about future performance. Even the smartest machine-learning algorithms backed by…
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