Your one-stop resource for all the latest performance marketing trends and innovations
CentroDigital & Performance Marketing | 5 mins
Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.
Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.
CentroDigital & Performance Marketing | 7 mins
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
CentroCustomer Engagement | 7 mins
The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.
Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.
CentroMarketing Technology | 6 mins
In this article, we dissect a selection of the main benefits for marketers that come from using custom dashboards to improve KPIs and ROI.
CentroDigital & Performance Marketing | 6 mins
We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.
How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?
Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.
SEM & PPC | 4 mins
A handy guide to the six different statistics found in the Auction Insights report that you can use to compare your performance with other advertisers.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.