Your one-stop resource for all the latest performance marketing trends and innovations
Digital & Performance Marketing | 8 mins
From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.
SEM & PPC | 9 mins
We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.
SEM & PPC | 8 mins
Bing Ads underwent a lot of changes in 2019. Here’s how you can begin taking advantage of some of its new features to drive breakthrough ROI.
Marketing Technology | 6 mins
We present a comprehensive guide on how to find the paid search management software best tailored to your wants and needs.
Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.
Digital & Performance Marketing | 9 mins
We dissect how an account-based marketing approach can help advertisers effectively target the right personas and distribute to the right verticals.
Shopping and Ecommerce | 9 mins
The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.
Social Media Marketing | 5 mins
Our Account Director Lauren Yarger lays out some best practices and things to keep in mind when using social media to connect with your target audience.
Digital & Performance Marketing | 4 mins
With a new year just around the corner, we invite you to take a trip down memory lane with us and revisit our 5 most popular eBooks of 2019.
Marketing Technology | 8 mins
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
As 2019 draws to a close, we take a look back and round-up the most popular blog posts written by our Customer Success Team this year.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.