< 1 min read August 7, 2019 Nick Budincich Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human Experience. The goal: extract the best possible results by using forward-thinking strategies and technology available today.In the modern data environment of the internet, customer journeys are more intricate, making a “Conversion” in Google Ads worth less – and your own ability to track revenue so much more meaningful. Your data tells a better story, you just need to capture it, unify it, and process it. Given technological advances in scalability and infrastructure, the application of machine learning is the no-brainer approach to process all that data. And show you what is really “converting” lower down the funnel.But machines, automation, and computers can’t do it all alone – not without human involvement! A relationship is necessary. Learn more about the relationship between your data, your automation options, and your role in the process in our new eBook: The Path to Great PPC: Merging Big Data, Machine Learning, and Human Experience.To download this infographic, click here. Alternatively, if you’d like to request a demo with us and discuss all the ways we could drive improved SEM performance through big data and machine learning for you, get in touch here.